Season 1, Episode 3 | Creating A Buzz - Sammie Anschau

For Episode Three of Behind The Soundcheck, publicity's the game and Sammie Anschau is the name. Founder of the independent music PR company Beehive PR, Sammie has become a mainstay in the industry, starting life in the live music arena before eventually finding her home in the hive with her very own company.

From running PR campaigns for bands from every corner of the industry, including Psychedelic Crumpets, The Ruminaters, and The Getaway Plan (to name but a few) to sharing her expert advice at various events alongside fellow industry heavyweights, Sammie's true talent isn't just that she's remarkably driven and experienced; instead, this is also a passionate lover of all things music who thrives in a hectic industry and holds authenticity and positivity above all else to achieve remarkable results. But what does it take to effectively create a buzz about a band in a this digital age? Come join Sammie as she chats with Tiana Speter about insights, inspirations and her intimate knowledge of PR and the Aussie music world.