Season 1, Episode 5 | Pimp My Brand - Chad Ellis

For Episode 5 of Behind The Soundcheck it's business time as guitarist, label king and social media heavyweight Chad Ellis shares his experience and extensive knowledge about all things marketing, social media and actively developing bands in the current music industry.

A veteran of the Aussie music scene, Chad currently spends his time cleaving riffs for Byron Bay extreme metal lords From Crisis To Collapse while also working alongside the legendary dw Norton from Superheist, running heavy music label Black Mountain Music as its marketing, publicity and artist liaison.

A man whose passion has permeated his own career and that of many others, Chad's reluctant move into the social media world is the result of determined evolution and the pursuit of authenticity, and for Episode 5 Tiana Speter grabbed some time with Sir Ellis to chat mentors, marketing and what it really takes to elevate your band and your brand.